Zecco used to be able to brag about how it could recruit users for free because people loved the service so much. I admit, I used to brag about 40 free trades a month and suckered alot of other people into signing up. Then zecco had to go get greedy. They thought they were better than they actually were and could raise their prices and go back on their offer. Why raise prices? "for better customer support, to hire more reps" as the CEO put it.. I didn't buy that reason, and after seeing zeccos new ad, I'm glad I didn't .
I thought they were going to use all this new revenue to improve customer service, offer new programs. So far, there has been nothing new offered on this site that your average investor would want (ohh how many people that signed up for free trades has $25k in margin to take advantage of 1% cheaper fee, or knows what a 3-4 legged option is). No tickers.. No gainskeeper (been promised for months and months). The only new thing is zeccoshare, which seems to be alot of fluff (flaky implementation and privacy statement that makes you wonder who you're signing your soul away to).
So what does zecco do to get back users? It takes the new higher commissions that you pay, and has to put that money to buying users. A company that once had virtually $0 recruiting costs and very low advertising, had had to resort to buying customers to make up for them dropping the ball... Take away the 40 free trades (of which I only used 20) to cut costs to "hire more people", and give $50 away for any new user.. Wheres the logic in this.. Why dont you keep your $5o and give me the $50/$4.50 trades back.
How pathetic you have become...
